Articles

Donald Trump Trumped by Travel Sites With SEO [ January 22, 2007 ]
Donald Trump recently launched a travel site located at www.gotrump.com. Trump, like many new website owners, built a site without first considering the unique nature of online marketing and promotion. So where did Trump go wrong? From an SEO standpoint,... more...

Do we create sites for user or the engines? [ January 22, 2007 ]
What’s more important? Creating sites for users or the engines? The answer is both. Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they... more...

Accessibility is Optimization [ January 22, 2007 ]
There are different ways of defining accessibility. To most people, they probably think it means making the website easier to be understood by those with seeing or hearing dis-advantages. While I do agree that all web design should strive to... more...

The DMOZ Factor [ January 22, 2007 ]
There have been soo many discussions about DMOZ in both positive and negative lights on forums that if I had a penny for each one, I could put Bill Gates out of business. Point is, Google still uses DMOZ as... more...

Google TrustRank [ January 22, 2007 ]
There has been an ever increasing awareness to the value of Google's "TrustRank" algorithm. While there are many factors that are "Off-page", there are a number of simple actions you can take to make sure your site earns the trust... more...